Starbucks Releases Celestial Siren Themed Anniversary Collection

This September, Starbucks reimagines the biggest symbol of its brand with the release of its limited edition Anniversary Collection. Themed the “Celestial Beauty of the Undersea”, the artwork has ethereal qualities with the siren swimming in a sea of stars. 



Ever since Starbucks opened its doors in 1971, the Siren has been the brand’s enduring logo that invites customers inside its stores across the world. Today, even as the smiling Starbucks barista hands over your handcrafted beverage, you see the iconic image at the center of the cup, a symbol that promises not just great coffee but also great moments of connection.

Taken from a Norse woodcut from an old maritime book, the two-tailed siren pays homage to the seafaring history of Seattle as a port city and the journey of coffee itself, which until now is often being transported across the seas.

ANNIVERSARY BLEND CARD *Limited Edition
Pay tribute to the symbol of Starbucks – the Siren. Featuring the
Siren’s blue-green tail with gold-copper detailing.

Available for an initial activation amount of ₱500 per card with a
purchase limit of up to two (2) Anniversary Blend Cards per customer,
per day.

Available in all stores starting September 11, 2018.

As for its Anniversary Blend which started in 1996 to commemorate its 25th year, Starbucks celebrates its legacy of coffee roasting, blending expertise and craftsmanship with a bold fusion of aged Sumatra, Papua New Guinea and Indonesian coffees blended together and roasted. The result is a complex and full-bodied cup with spicy and earthy flavors that surprises with each sip. Available in whole bean and VIA® format.

STARBUCKS® ANNIVERSARY BLEND

Savor the bold Starbucks® Anniversary blend, a full-bodied coffee with
distinctive spice notes from Indonesia, Papua New Guinea enhanced
with the addition of the iconic Sumatra – a returning favorite available
in Via, Whole Bean and Origami.

Available in Whole Bean (₱445) and VIA® (₱395)

Flavor: Caramelized sugar and bittersweet chocolate
Complementary Flavors: Chocolate, caramel and toffee

Along with the Anniversary Blend is the special Anniversary Collection which includes a wide array of merchandise catered to varied tastes.





As part of its celestial theme, the line features a palette of cool shades of blue and white with hints of copper. The Siren artwork engages customers with its playful and alluring deep-sea elements, and provides a layer of whimsy to the collection.