BATANG ALASKA MILK PROGRAM GOES TO CEBU



Alaska makes the Queen City of the South as next stop for its campaign towards “Tamang Tangkad at Bigat”

CEBU, PHILIPPINES – Following a successful launch in Manila and a fruitful media roundtable discussion in Davao, Alaska’s Batang Alaska Milk Program made its next stop in Visayas by holding another Media Round Table Discussion in Cebu City.

Alaska Milk Corporation, who is dedicated to providing proper and affordable nutrition to Filipinos for over four decades, aims to promote awareness about stunted growth and being underweight for kids and how these can be addressed with proper nutrition through a series of round table discussions with the media.

According to the 2015 Updating of the Nutritional Status of Filipinos developed by the Food and Nutrition Research Institute of the Philippines (FNRI), 1 out of every 3 children in the Philippines aged 5 to 10 is suffering from stunted growth. Similarly, 1 out of every 3 children aged 5 to 10 years old is underweight.

The World Health Organization (WHO) defines stunted growth as the “failure to reach one’s full potential for growth.” Poor nutrition is one of the many causes of this. This can also result to being underweight or when a child weighs less than the average for their age and height.

Stunted growth as well as being underweight are problems that should not be ignored. If not addressed early, stunted growth may lead to lost productivity and opportunities, and to nutrition-related diseases later in life.

The event aims to make use of the power of media in raising awareness towards the importance of having proper nutrition, including drinking of a fortified milk, plus an active lifestyle, can help kids achieve their proper height and weight.

Taking the lead in this campaign is Alaska’s new Alaska Fortified Powdered Milk Drink which is a good source of vitamin D, high in calcium and iron and packed with protein. Milk has always been essential for growing children to have enough and consistent nutrient intake to ensure maximum growth potential. That is why Alaska Fortified Powdered Milk Drink, combined with proper nutrition and an active lifestyle, will help children reach the tamang tangkad at bigat (right height and weight) for their age.

Present to take part in the fully-informative discussion with the media was Mrs. Idelia G. Glorioso, Senior Science Research Specialist of the Department of Science and Technology -Food and Nutrition Research Institute of the Philippines (DOST-FNRI), who was the resource speaker with regards to information regarding the country’s Nutrition Status, and members of the Alaska Milk Corporation Management Team.

“Alaska Milk’s mission and vision is to promote affordable nutrition in the Philippines because through this, the Filipino youth will be able to achieve their full protential and grow up competitive in life. To support our goal, we have launched the new Alaska Fortified Powdered Milk. It has essential nutrients that will help every Filipino child achieve the right height and weight for their age. We encourage everyone to drink milk everyday and to also partner it with a balanced diet and an active lifestyle. Dahil wala pa rin pong tatalo sa batang may tamang tangkad at bigat”, (“Because nothing beats a kid with a right height and weight”), said Isabel Ruiz, Alaska Milk Corporation Marketing Manager.

For more information about the new Alaska Fortified Powdered Milk Drink, visit www.alaskamilk.com.
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